The Difference Between a Proposal and a Doorstop

Marketing Today
Originally uploaded by Pedroo.

One of the things i did most in AIESEC was writing proposals to companies. It all boiled down to making a credible, clear and enthusiastic statement to a company on why they should partner with a 50 year-old, completely student-run organization.

The task always proved to be interesting and challenging. Even though many times i used the old "copy paste" technique, every once in a while i tried to innovate and challenge my approach, especially when results weren't coming in as fast as i would want them to.

Today, 6 years after i started actually writing proposals, i still don't have a magic formula and every time i pick it up i try to change this and that, and make it better. If you work at a company and you've been in AIESEC i'm sure you'll agree that our proposals aren't all that shabby in comparison to the jibberish out there.

Click here to see something i recommend you read for improvement.
If you're an "AIESEC salesman" or ER it's a MUST read!