Are Corporate Revenues really changing geography?

Weight of regions
Originally uploaded by Pedroo.

I decided to take an interested and simplistic peek at how revenues of major companies are changing importance across regions.

In a nutshell I researched through the annual reports of the 2 major Sports Apparel and Footwear companies (Nike & Adidas) to look at a 3 year scope and see where the regions fit in revenue contribution.

As you can see from the graph, the contribution to total sales as shifted slightly and both companies have a different story to tell.

LEFT GRAPH: On one hand you have US based Nike decreasing weight of the revenue coming in from their largest revenue source (USA) thus far and growing in Asia and Europe.

RIGHT GRAPH: On the other hand European based Adidas has maintained its major weight in its home-base and decreased sharply the bet in North America.

I'll leave you to wonder as I'm also wondering... i'll be looking into it deeper and more scientifically...